The latest figures released by Hitwise (an internet traffic monitoring company) shows that social networking is hot in Hong Kong.
Social network Xanga (www.xanga.com)is currently ranked at #3 out of all sites monitored by Hitwise in Hong Kong, just behind Yahoo! Hong Kong (hk.yahoo.com) and Yahoo! Hong Kong Search (search.hk.yahoo.com). Xanga, is the highest-trafficked social networking site in Hong Kong, outperforming its competitors MySpace (www.myspace.com) and Bebo (www.bebo.com).
Over the past 12 months, Xanga's market share has rocketed from 2.49% to 3.22%, while traffic levels of its nearest competitor, Yahoo! Hong Kong Search, have stayed relatively stable. In addition, the Blogs sector has also experienced a phenomenal rise over the past year. Traffic to sites in the Hitwise Blogs & Personal Websites category in Hong Kong has increased by 52%. Xanga is the highest-ranked website in the Blogs category, consuming a massive 72.22% of market share.
Digital communications is surely a cost effective way of reaching an audience that is far larger than the most popular newspapers and magazines - but why aren't more companies doing it?