Social Networking is Hot in Hong Kong

The latest figures released by Hitwise (an internet traffic monitoring company) shows that social networking is hot in Hong Kong.

Social network Xanga (www.xanga.com)is currently ranked at #3 out of all sites monitored by Hitwise in Hong Kong, just behind Yahoo! Hong Kong (hk.yahoo.com) and Yahoo! Hong Kong Search (search.hk.yahoo.com). Xanga, is the highest-trafficked social networking site in Hong Kong, outperforming its competitors MySpace (www.myspace.com) and Bebo (www.bebo.com).

Over the past 12 months, Xanga's market share has rocketed from 2.49% to 3.22%, while traffic levels of its nearest competitor, Yahoo! Hong Kong Search, have stayed relatively stable. In addition, the Blogs sector has also experienced a phenomenal rise over the past year. Traffic to sites in the Hitwise Blogs & Personal Websites category in Hong Kong has increased by 52%. Xanga is the highest-ranked website in the Blogs category, consuming a massive 72.22% of market share.

Digital communications is surely a cost effective way of reaching an audience that is far larger than the most popular newspapers and magazines - but why aren't more companies doing it?