Key points include:
- Almost 80% of the Fortune Global 100 companies are using at least one of the top social media platforms
- About 65% of the Fortune Global 100 have active accounts on Twitter, 54% have a Facebook fan page, 50% a YouTube channel, and 33% employ corporate blogs
- Corporate Twitter accounts averaged 1,489 followers, while each Facebook fan page averaged 40,884 fans
So, it's plain to see that many corporates are fully on the bandwagon and using social media tactics. The question now is, how many have a strategy?