Tuesday, January 5, 2010

Happy New Year

This is my first blog post in five months, and for this I am both ashamed and apologetic. I won’t be making any excuses, but rather will say that this year I will try much much harder.

The second half of 2009 was very interesting, wasn’t it? Social media related enquiries continued to soar from all sectors and some were even spending some marketing dollars on it. Traditional PR programmes started to embrace digital communications, with many organizations now incorporating an element of social media tactics into activities. On the other side of the fence, bloggers and social media platforms became more savvy and better understood the potential influence they have for brands and as such changed the way they work.

I won’t try and pretend I know what will happen in 2010, but a few things are clear in the world of PR. Below are my top three observations on the way things are moving:

1. Any agency or PR consultant who still does not want to, or cannot, embrace social media to some degree will be out of the job within 5 years (probably less). PR is about creating, communicating with and influencing advocates and more than ever this is moving towards digital.

2. Any journalist who does not, or cannot, embrace social media to some degree will be out of the job within 5 years (probably less). Most of them already have done, using social media platforms for research, networking, raising their profiles etc.

3. Any media outlet that does not, or cannot, embrace digital communications will cease to exist within 5 years (probably less). Most publications now have some sort of online presence whether it be a standard website or a fully fledged online only version, but some smaller publications are still in the dark ages, and for them I fear.

On a final note, I just wanted to say that my background is in traditional PR and I hoped my blog would reflect this. But more and more, I write about digital communications. This is due to the way my role has been evolving, but I have not forgotten my roots!

Till next time….

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