I’ve just seen Micorosft’s counterstrike against Apple’s ‘PC vs Mac’ campaign, which carries the theme Life without walls. And I have to say I like it…
The ad attempts to dispel the ‘PC stereotype’ by using celebrities such as Eva Longoria, Pharell Williams as well as everyday people who have an interesting story to tell. I like this type of head on approach by companies in which they directly address a previous competitor campaign.
Too often, large corporate are too afraid to address their competitors directly. As a PR consultant I often advise my clients not to reference their competitors by name when speaking to media – but sometimes I think ‘why not’. It’s obvious to the journalist and to most of the general public so why not address the competitor directly (obviously there are times when discretion is advised).
I think this is a good follow up to the Seinfeld / Gates ad, which took heavy (and unfair) criticism.