Further to my previous post on Facebook as a potential free customer database for businesses, I wanted to share an interesting blog post I have just read on PRbloogger about the use of Facebook as a lobbying tool.Stephen Davies captures well the pros and cons of using the platform here. I thought that it was interesting Facebook has become a powerful tool for 'anyone' who has a gripe against a company, used as a lobbying tool to bring together people with the same gripe.
Could it be that Facebook is a consumer weapon and will remain so - a tool for the people not for businesses? If so, corporate entities may well find it hard to utilise this platform to engage the people as any effort will be seen as propaganda…
Maybe I should stop trying to leverage its uses for businesses.
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