I'm a PC and I don't care!

I’ve just seen Micorosft’s counterstrike against Apple’s ‘PC vs Mac’ campaign, which carries the theme Life without walls. And I have to say I like it…



The ad attempts to dispel the ‘PC stereotype’ by using celebrities such as Eva Longoria, Pharell Williams as well as everyday people who have an interesting story to tell. I like this type of head on approach by companies in which they directly address a previous competitor campaign.

Too often, large corporate are too afraid to address their competitors directly. As a PR consultant I often advise my clients not to reference their competitors by name when speaking to media – but sometimes I think ‘why not’. It’s obvious to the journalist and to most of the general public so why not address the competitor directly (obviously there are times when discretion is advised).

I think this is a good follow up to the Seinfeld / Gates ad, which took heavy (and unfair) criticism.

Daily mantra: We're in PR not ER!

When talking to family and friends about a day in the office, they often comment about how much fun working in PR sounds. This could be down to my genuine love for what I do or maybe because I'm a natural salesperson (tongue firmly in cheek)!

'Outsiders' don't seem to understand why I constantly feel frustrated, infuriated and stressed out. To all of those people this video captures just one aspect of my head against brick wall frustrations!

A wise man once told me - we are in PR not ER! I must remind myself of this and be grateful...

Viral Videos

A colleague of mine produced this video - I quite liked it, especially as I play a small role!

What do you think? Does it satisfy the requirements to be a successful viral video?

Only in Amsterdam

Guerilla marketing and PR can either be a huge success or a massive flop (leading to industry ridicule). With social media, some campaigns don't even stand a chance! But I saw this today, and loved it. I think it is extremely creative and looks to have generated buzz, as well as getting the 'product' into the hands of consumers. Awesome stuff!

Great Advert

It was only a matter of time before someone turned this great moment into an ad - well done to Telekom.

With the power of social media, I think this will do well.

What does a judge know about the internet?!

The US court ruling on the Google vs. Viacom case has surprised me somewhat.

It seems that all users of YouTube will be surrendering their right to privacy as a US court ruled in favour of Viacom regarding allegations copyright infringments. Viacom will now have access to every users viewing log containing log-in ID, the computer IP address and video clip details. The ruling, although being contested, is likely to affect users worldwide.

I feel this is the beginning of the end for privacy rights and will dramatically shake up how video sharing platforms like YouTube will operate in the future.

I'd like to know how much this particular judge knows about how the internet operates!

Broadcaster losing his cool

This video clip of Bill O'Reilly amused me. It shows that news anchors are actually human and do have emotions…lucky this wasn't live and thank the lord for YouTube!!